Understanding What Really Happened
Traffic drops, unexplained spikes, and disputed results all create one question: what actually happened? Digital forensics and traffic analysis from Hartzer Consulting focuses on reconstructing timelines and separating opinion from data.
Bill reviews logs, analytics, platform dashboards, and archived data to identify cause-and-effect relationships instead of guesses.
Data Sources Reviewed
- Google Analytics and other analytics platforms
- Google Search Console and search performance data
- Server logs and crawl logs
- SEO tool exports (Semrush, Ahrefs, Majestic, etc.)
- PPC platform data (Google Ads, Bing Ads, social ads)
- CMS and site change logs where available
Use Cases
Digital forensics and traffic analysis are frequently used in:
- Traffic loss disputes and SEO malpractice claims
- Attribution and credit disputes between vendors
- Investigations following site migrations or redesigns
- Litigation involving online revenue or leads
Reporting & Expert Witness Support
Findings can be delivered as an internal analysis, a C-level summary, or a formal expert report suitable for litigation. When needed, Bill can provide deposition and trial testimony to explain the evidence in plain language.
Discuss a Forensic Review
To discuss a digital forensics or traffic analysis project, email [email protected] with a brief description of the issue and the time period involved.