Cross-Channel Evaluation
Digital marketing disputes often involve multiple data sources. Bill connects SEO, PPC, analytics, CRM data, referral sources, and conversion paths to determine true causation in performance claims.
Analytics & Attribution Investigations
He reviews Google Analytics, Google Ads, CRM logs, and platform dashboards to uncover discrepancies, reconstruct traffic timelines, and evaluate reporting accuracy.
Legal Reporting & Testimony
Bill provides expert reports, deposition testimony, and courtroom testimony clarifying data interpretation issues, marketing causation, and the validity of digital performance claims.