Ownership & History
- Confirm current WHOIS data and registrar of record
- Review historical WHOIS snapshots for prior owners
- Check for past registrant disputes or complaints
- Verify that the seller has the right to transfer the domain
Usage & Reputation
- Review historical content via web archives
- Check for prior use in spam, malware, or deceptive sites
- Look for search engine manual actions or security warnings
- Evaluate brand fit and potential confusion with other entities
SEO & Link Profile
- Analyze backlink quality, anchor text, and link velocity
- Identify risky link networks or previous SEO abuse
- Check indexed pages and search visibility for the domain
- Assess organic traffic potential based on keywords and history
Trademark & Legal Considerations
- Search for active trademarks matching or similar to the domain
- Review UDRP decisions and court cases involving similar names
- Assess risk of cybersquatting claims or confusion
Valuation Context
Due diligence informs valuation. Understanding historical use, risks, and future potential is essential when negotiating a price or supporting a value in litigation.
Get Help With Domain Due Diligence
Hartzer Consulting can perform comprehensive domain due diligence and prepare written findings you can use for investment decisions, contract negotiations, or legal matters.
Contact [email protected] to discuss a domain or portfolio review.