Why Get a Health Assessment?
PPC platforms make it easy to spend money and hard to see where budget quietly leaks away. A health assessment provides an outside view of how effective your account really is.
Core Areas Reviewed
- Account and campaign structure
- Keyword and match type usage
- Negative keyword coverage
- Audience and geo-targeting
- Ad copy testing and rotation
- Conversion tracking and attribution
Waste & Risk Identification
Bill identifies campaigns, ad groups, and placements that drive cost without delivering useful leads or revenue. The review highlights:
- Low-quality traffic sources
- Duplicate or overlapping targeting
- Misaligned bidding strategies
- Settings that conflict with your goals
Deliverables
The assessment is delivered as a concise report with prioritized recommendations and supporting detail. Agencies can use it as a second opinion; in-house teams can use it to justify changes and budget shifts.
Get an Assessment
To schedule a PPC account health assessment, email [email protected] with information about your ad platforms and monthly spend range.