Paid Search Forensics
Bill Hartzer provides expert evaluation of PPC campaigns including Google Ads, Bing Ads, and paid social media advertising. His analysis focuses on spend integrity, optimization practices, attribution, tracking accuracy, click patterns, conversion paths, and compliance with platform rules.
PPC Legal Support
Disputes involving PPC often require reconstruction of advertising timelines, spend justification, and verification of reported results. Bill reviews campaign history, logs, account changes, disapproved ads, and quality score shifts to identify what truly occurred.
Expert Testimony
Bill offers written reports, deposition testimony, and trial testimony, simplifying technical PPC evidence into understandable explanations for courts and juries.