Common PPC Issues
- Suspicious click patterns or inflated click counts
- Unexplained budget spikes and overspend
- Low conversion rates despite “good” metrics on paper
- Misaligned targeting or irrelevant keywords
- Improper use of match types and negative keywords
What the Analysis Includes
Bill reviews historical campaign data from Google Ads, Bing Ads, and paid social platforms along with analytics and CRM data where available.
- Account structure and change history
- Click and impression patterns over time
- Audience and geo-targeting configuration
- Conversion tracking accuracy and attribution
- Third-party click fraud tool data, if provided
Use Cases
Organizations use PPC fraud and misuse analysis to validate agency performance, support internal investigations, or provide evidence in contract disputes and legal matters.
Discuss a PPC Review
To discuss a PPC fraud or misuse concern, contact [email protected] with basic details about the account and timeframe.