What an SEO Audit Includes
An SEO audit from Hartzer Consulting is a structured review of your site’s technical health, content, authority, and search performance. The goal is to identify the issues that hold back rankings and build a practical roadmap to fix them.
- Crawl and indexation issues
- Site architecture and internal linking
- Core Web Vitals and page load performance
- On-page optimization and metadata
- Content gaps and topical coverage
- Structured data and rich result opportunities
- Backlink profile and risk signals
Deliverables You Can Act On
The audit is delivered as a written report with supporting examples and prioritized recommendations. Action items are grouped by impact and effort so your team knows where to start, and what will move the needle first.
For some clients, the audit serves as a blueprint for internal teams. For others, it becomes the basis for ongoing consulting, implementation review, and periodic re-audits to track progress over time.
Ideal Use Cases
SEO audits are especially helpful when:
- You’ve seen a sudden or long-term organic traffic decline.
- You’re planning a redesign, migration, or CMS change.
- Your site has grown quickly and outpaced its original structure.
- You want a second opinion on agency or in-house work.
- You need a defensible technical assessment for internal stakeholders or legal teams.
Experience Behind the Audit
Bill Hartzer has been working in SEO since the late 1990s. That history matters when analyzing legacy content, older link profiles, and algorithm changes that have compounded over many years.
The audit process combines modern tools with that long-term perspective so you don’t just get a surface-level crawl report—you get context, interpretation, and a clear plan for what comes next.
Get Started
To schedule an SEO audit or discuss whether an audit is the right first step, contact Bill at [email protected].
You can also learn more about related services on the SEO Consulting and Expert Witness Services pages.