Why Migrations Are High Risk
Site migrations and redesigns can erase years of SEO progress overnight. Changes to URLs, navigation, content, templates, and platforms all affect how search engines crawl and index the new version of your site.
Hartzer Consulting focuses on preserving as much existing equity as possible while positioning the new site for growth.
Key Areas Covered
- URL mapping and 301 redirect planning
- Internal linking and navigation changes
- Template and on-page optimization updates
- Canonicalization and parameter handling
- Technical checks (crawlability, indexation, structured data)
- Pre-launch and post-launch quality checks
Migration Process
Typical engagements include:
- Baseline benchmark of existing traffic, rankings, and key URLs
- Redirect map review and risk assessment
- Launch day monitoring and post-launch audits
- Follow-up reviews to address any traffic issues
Who Benefits Most
Website migration SEO services are ideal for brands planning a domain change, CMS replacement, major redesign, or large content restructure. Agencies also use this service as a second opinion before launch.
Plan Your Migration
To discuss an upcoming migration or redesign, contact [email protected] before you launch. It is far easier to prevent a problem than to recover from one after traffic is gone.