Background and History
Hartzer Consulting was founded in 2016 as a specialized consultancy focused on SEO, domain names, PPC, and digital marketing expert witness services. While the firm itself is relatively young, it is built on decades of experience in organic search and technical web work.
Bill Hartzer has worked in organic SEO since the late 1990s, starting in an era when search engines were just becoming central to how people found information online. That early experience shaped a deep understanding of how search algorithms, websites, and user behavior evolved over time.
Before launching Hartzer Consulting, Bill worked in-house as an SEO and webmaster for an international telecom software company. In that role he managed and optimized corporate websites in nine different languages, coordinating technical changes, content updates, and SEO strategy for multiple global markets simultaneously.
Agency and Leadership Experience
After his in-house work, Bill moved into agency roles, working for several digital marketing agencies and web design firms. He has led SEO programs, analytics initiatives, and integrated digital campaigns for a wide range of clients, from small businesses to large enterprises.
In 2004, Bill founded DFWSEM (the Dallas/Fort Worth Search Engine Marketing Association), an organization created to support education, networking, and best practices for search professionals in the Dallas area. That commitment to community and knowledge sharing continues to influence how Hartzer Consulting operates today.
Bill also ran a digital marketing agency for a period, giving him firsthand experience with agency operations, client management, and the realities of delivering results across many industries and business models.
Services Offered by Hartzer Consulting
Hartzer Consulting now focuses on high-value services where deep expertise and forensic analysis matter most. Core SEO offerings include:
- SEO Consulting for ongoing strategy and execution support
- SEO Audit Services to identify technical and content issues
- Website Migration & Redesign SEO to protect traffic during major site changes
- Link Audit & Penalty Recovery for sites affected by risky links or manual actions
- Algorithm Update Recovery Services for sites hit by core or spam updates
- Technical SEO Diagnostics for complex, large, or hard-to-diagnose sites
On the domain side, Hartzer Consulting provides:
- Domain Name Consulting and strategy
- Domain Valuation for transactions and legal matters
- Stolen Domain Recovery for hijacked or misdirected domains
- Domain Security Best Practices reviews
- Domain Due Diligence guidance for buyers and investors
For PPC and digital advertising, services include:
- PPC Expert Witness analysis and testimony
- PPC Fraud & Misuse Analysis
- PPC Account Health Assessments
Hartzer Consulting also provides Digital Forensics & Traffic Analysis and broader Digital Marketing Expert Witness services, as well as consolidated Expert Witness Services for complex internet-related litigation.
Why Organizations Work With Hartzer Consulting
Clients engage Hartzer Consulting when they need independent analysis, clear explanations, and defensible recommendations. That can be for long-term SEO strategy, domain decisions, PPC reviews, or high-stakes legal disputes where digital evidence must be interpreted accurately.
The combination of in-house, agency, leadership, and expert witness experience allows Bill to see issues from multiple perspectives—technical, marketing, operational, and legal—and to communicate findings in a way that executives, marketers, and attorneys can all use.
Contact Hartzer Consulting
To learn more about working with Hartzer Consulting, email [email protected] or visit the contact page to send a detailed inquiry.